Our partner, Christ for All Peoples, answers:
Why is the Jesus Film so important for cross-cultural outreach to immigrants?
Here are five reasons:
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Orality – most cultures of the world are oral preference, story-based, learners. Jesus is the greatest story ever told.
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Language – people love their heart language. The Jesus Film speaks their language. When people see and hear that the DVD has their language they get excited to watch it.
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Collectivism – many cultures make group decisions. The Jesus Film allows for a group encounter. Families can watch together.
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Gifting – exchanging simple gifts is an honorable practice. There is no better gift to give and receive than Jesus.
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Reproducible – anyone can be trained in the simple task of giving a Jesus Film. We teach our outreach teams to offer a simple prayer and a simple gift.